Welcome to That Aisle
A community platform and recommendation engine for textured hair care products.
For many people of color, caring for textured hair is a grueling and expensive form of trial and error made worse by a lack of reliable data on Black beauty products. With 95% of Black consumers open to switching brands—especially to ones that are Black-owned—the industry faces both a major blind spot and a major opportunity.
Source: McKinsey & Company
That Aisle is reshaping how we discover, shop and connect around hair. While previous competitors have focused too much on proffering expensive scientific products or inundating consumers with content to inform their decision-making, our approach is simple. Create a centralized destination for our community, with an easy interface for us to share and receive information on how to care for our hair.
Our Approach
That Aisle is a destination built by and for our community - a first-of-its-kind repository of data-driven insights designed to bridge the gap between an equitable shopping experience and personalized hair-care recommendations. Here, your experiences and contributions help shape better solutions for everyone.
Looking to get in touch?
Have a question or just want to say hello? We’d love to hear from you. Reach out anytime and we’ll get back to you as soon as we can.